1. How to make the horse thirsty
– Persuasion: your business survival guide
How to Make a Horse Thirsty is a synthesis of my real-world sales experience, my innate curiosity and my unending study into human behaviour.
The presentation explores the world of neuroscience and the ‘buying brain’ and how to get people to buy into your ideas, and action them too. In 22 minutes I’ll deliver a compelling argument with real world examples of how to sharpen your persuasion and influence skills.
After my presentation, you’ll leave with three powerful persuasion and influencing strategies so that not only will you make the horse thirsty, but you’ll get it to drink too.
3 Key audience take-aways
- What ripples do you want to create?
What is your cause, what changes are you seeking? Do you want to shift mindsets, do you want people to take action?
- Are you influencing with integrity, is it fair to all concerned?
- 3 strategies for persuasion that you can identify in popular culture, the media and apply when influencing for sales, marketing or on a leadership level.
2. With great power comes great responsibility
-Become the leader you would follow
Some leaders assume positions of power because they have the right connections. They often lead with a punishment mentality and create a culture of fear and blind obedience. Then there are leaders who possess a set of sound core values. That don’t get shaken when things go wrong. They don’t need to constantly hold out the carrot for their tribe to follow them.
Join us as we travel through history to see who failed miserably in one of the world’s greatest leadership disasters, and who lead their teams to safety with integrity and trust.
- How to lead with integrity
- What behaviors and believes did those successful leaders have?
- A growth vs a fixed mindset, learning from your own mistakes.
3. Creating a healthy workplace culture
– Winning at work
During Covid 19 many leaders and teams have struggled to operate effectively, due to increased workloads, remote communication leading to an increase in conflict and a decrease of trust.
Leadership and teams, very often access fight and flight mode and become distrustful, leading to a breakdown of communication and teamwork.
Yoke van Dam encourages her audience to step out of the dysfunctional drama triangle and to find ways of building healthy, meaningful connections at work.
- Know that you don’t have to “rescue” others, and to notice when you are entering victim mode.
- It’s necessary to be assertive and to say no.
- Start setting healthy boundaries and stop enabling dysfunctional behavior.
- This talk gives the audience practical tools to be more mindful, to grow in their appreciation of themselves.
- Setting clear boundaries.